Client:
 


Global provider of specialist pet food.
 


Project:
 


Maintain brand consistency across clients marketing communications in multiple countries around the world.
 


Involvement:


Telescope expertise was used to design, develop, host and maintain a sophisticated Digital Asset Management solution accessible via the company extranet. The solution streamlined the collection, access, production, distribution and archiving function of the company’s graphic media for advertising, publishing and corporate communications.
 


The cross-platform system accelerated the creative and production workflow by breaking down barriers between internal staff and external agencies. Telescope provided powerful tools to automate notification, distribution and production on a global level.
 


In a highly competitive market security is paramount. All data is fully password protected and secure. The strict checking process for all supplied artwork from external creative agencies ensured brand consistency was maintained and also ensured work was technically accurate before being made available for download.
 


As the extranet is constantly evolving, Telescope notify all users of additions and changes by sending out a subscriber based branded email newsletter.
 


Benefits & Savings:
 


All files are instantly accessible worldwide via a strict password protected area on the company extranet. The system ensures that all files are up to date and brand consistency is maintained, thereby reducing lead times for new product launches on a global scale.
 


All files are held in a centralised location and can be accessed by all related agencies, subject to client authorisation. The implementation of this function has provides a 30% time saving and eradicates courier costs.